A few things come to mind when you think of how something can go wrong with your business. You might have offered a product or service that no one wants to buy. The marketing efforts of your team could turn out to be unsuccessful. The competition might be too strong, or their prices could be much lower than yours.
But these are all expected worries. No one expects their store to get robbed or a hacker to breach their site and steal their clients’ sensitive information.
Is your business in danger?
Let’s look at two different situations. If you have a brick-and-mortar store, you install cameras to identify people who want to steal. You might even install magnet sensors for everyone to go through when they leave the store. Finally, when you go home, you lock the front door. However, thieves can come in, break the door, and steal some of your inventory. That’s not something that anyone wishes to happen, but insurance usually covers the costs of physical items.
In the digital world, things are a bit different. If hackers attack your eCommerce website, they can exploit the information of all of the people who bought something with their credit cards. This is even worse since you’re the one they’re going to blame for the attack. It’s your responsibility to ensure the safety of your customers. With a VPN, your and the customers’ digital security is protected.
Imagine that thieves come to break into your store, and when they get in, they only see an empty warehouse with no clues on where the goods are. That’s what a VPN does for your website. It masks the real IP address and switches it through several different servers around the globe. The hackers won’t stand a chance.
How do VPNs protect employees?
Even though the internet is the best invention of the 21st century, it’s also home to frauds, scams, malware, and cybercriminals. We’re all human, and mistakes are a pretty normal occurrence.
Your confidential information can be leaked easily if one of your employees accidentally connects to a public Wi-Fi at an airport or coffee shop. These places are gathering spots for hackers trying to use man-in-the-middle attacks to access unsuspecting victims’ devices and steal their info.
The hacker hits the jackpot if your business is connected to the banking, healthcare, or government sector. All it takes is a single slip-up.
The hacker gets the login info from your employee, uses it to breach the site, wreaks havoc on your finances, and worst of all, your reputation.
Most VPNs allow multiple devices to use their services. This makes it impossible for any of your employees to become the target of MITM attacks.
Are there any other benefits?
Even though security stands as the top advantage, you should consider a few other things.
The pandemic shifted the world’s operation, and remote work is the new normal. Suppose you’re developing an app for a specific region and have a team scattered worldwide. In that case, the location is going to be an issue.
Without a VPN, everyone would have to come to the same place and fix the bugs locally. However, VPNs make it possible to teleport your IP address to any location with a single button click. Instead of coming to the office in Europe, your employees could be on a beach in South America. The app won’t notice a difference. Plus, if you use the fastest VPN, you won’t see a difference in browsing speed.
Why should you pay for one when there are free ones available?
There’s no such thing as a free lunch. Whenever you’re getting something for free, it’s usually at the expense of something else. VPNs are supposed to keep you protected from trackers or cookies, as they’re popularly known.
Whenever you’re browsing online without protection, trackers try to get as much information about you as possible. Well, free VPNs serve to hide your IP address. Still, they often sell your information to data collection companies and internet service providers behind your back. This makes them pointless to use since they often do more harm than good.
ISPs will know that you’re using a VPN, which in their eyes means you’ve got something to hide. They can decide to limit your bandwidth or keep you on a watchlist because they think you could be performing online piracy or other criminal behavior.
Paid services, on the other hand, have no-logs policies. Even if ISPs or the government come to their office demanding information about what you visited, they can only get a blank page.
To sum up
VPNs are the ultimate form of protection when using the internet. They protect you from hackers and cybercriminals, and they let you bypass geographic boundaries. No matter what your business is doing, you’ll be safe in knowing that no one else will find out.