Let’s be honest, if it were up to you, the ultimate pampering would ideally take place in your home. Probably while you’re still in your pajamas, but the option to have the salon come to you is one worth indulging in. That is the basis of NYC Mobile Nails, a luxury mobile service bringing high-quality manicures and pedicures to homes and offices in Jersey City, Hoboken, and Weehawken.
The business started with Audry Bermudez, the owner of NYC Mobile Nails, who has been in the beauty industry for the past 30 years. She’s held every position in the nail industry from nail technician, salon manager, nail tech instructor, state certified nail tech examiner, and now mobile salon owner. Her business partner, Brett Fraser, has been a successful entrepreneur and small business owner for the past 20 years. Together, they recognized the evolution of the mobile service industry and that is what led them to establish NYC Mobile Nails.
“We’ve all experienced frustration with the lack of consistency and quality of nail services in the Hudson County area and beyond,” Fraser explained. “Also, it is very difficult to build a loyal client base because of the perception of salons in the area and industry. With mobile nail services, we can ensure consistency and quality by continually training our nail specialists, providing them with the latest industry information and trends, and supporting our clients through ongoing service improvement.”
NYC Mobile Nails provides manicures, pedicures, color gel, and nail art services that are guaranteed to be high-quality and also factor in convenience, with some services taking only fifteen minutes.“We find that our clients are most comfortable in their own homes or offices. By removing the need for the brick-and-mortar salon, we are able to bring quality, consistency, and convenience to our clients by coming to them. Our goal is to bring a quality, friendly salon experience to our clients in the most comfortable way possible,” Fraser said.
With services for both men and women, it doesn’t matter if you’re a person on-the-go or looking for a fun group activity because they offer something for everyone. Convenient scheduling, competitive pricing with services to fit any request, and they even accommodate a party for up to ten people. In addition, because NYC Mobile Nails exists solely online, clients are able to schedule every detail of their appointment digitally. Fraser explained, “Our entire initial client interaction is all handled online through our website including service selection, nail specialist selection, date and time of the appointment, and payment. The client just needs to book the appointment and sit back and relax for a top-quality NYC Mobile Nails manicure.”
Staying true to their word, NYC Mobile Nails provides services that come with quality and consistency as a standard. They offer a number of incentives and promotions in order to provide value to their clients and partners, and the key to their success, Fraser stressed, is the client’s satisfaction. “By bringing the salon to the client, we save them time and reduce the hassle. The NYC Mobile Nails service methodology ensures luxurious consistent quality, manicure after manicure.”
In terms of expanding the business, Fraser hopes to become the premier mobile nail service provider for the luxury-minded in the Hudson County area and beyond.