Fake It Till You Make It!
We have all wanted to do great creative work for big companies and/or big products. Unfortunately there is only so much â€œbig businessâ€ and you have to wait for your five minutes of fame, especially when you are a small agency composed of 6 people.
As an agency we are constantly coming up with fun ideas and creative ad concepts with no one to sell them to. What do you do when you have a great idea and no client to use it on? I say the best way to keep the creative flow going is to act on these ideas and put them into effect, even if you donâ€™t have a client paying for it!
We have come across many great ideas but this Lightbulb Campaign is one of our favorites: