Home New Jersey Fake It Till You Make It!

Fake It Till You Make It!

by Lizzy Dillon

We have all wanted to do great creative work for big companies and/or big products. Unfortunately there is only so much “big business” and you have to wait for your five minutes of fame, especially when you are a small agency composed of 6 people.

As an agency we are constantly coming up with fun ideas and creative ad concepts with no one to sell them to. What do you do when you have a great idea and no client to use it on? I say the best way to keep the creative flow going is to act on these ideas and put them into effect, even if you don’t have a client paying for it!

We have come across many great ideas but this Lightbulb Campaign is one of our favorites:



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