If a blog is posted and no one is around to see it, does it make a sound?
Do you remember your parents telling you to be careful about what you put on the internet? The reasoning behind this is because once something is posted into the wide world of web, most of the time, it cannot be taken back. When you first think about this it can give you an uneasy feeling, but after a while you realize that it can help build SEO and get traffic to your site months after the content was originally created. For example, if I were to write a piece about the presidential inauguration, it might get a good number of views the week of that event, but years from now someone could search “presidential inauguration†and even though your post is dated, it could lead someone to your page.
The struggle these days is creating content or material that will get people involved. You want your readers to start a conversation, repost your article, or just give some sort of sign that what you wrote, posted or shared had some importance in their day! The key to getting people involved is content management. This is crucial when running multiple social media outlets. Over 100,000 tweets are sent every minute* and a number of those make up businesses that are posting. You need to make sure your posts are relevant to your readers and focus on the interests of your followers.
So if your blog is posted and no one is around to read it, don’t worry. With the right content management, it will still make a sound one day!
*thesocialskinny
The New Jersey Digest is a new jersey magazine that has chronicled daily life in the Garden State for over 10 years.