A beloved New Jersey pizzeria in Monroe Township, inspired by one of cinema’s most iconic films, has found itself at the center of a Hollywood-sized legal dispute. “The Doughfather,” a pizza shop owned by Max D’Amico, has been told by Paramount Pictures to change its logo after the studio claimed it too closely resembles the emblem of “The Godfather.”
According to D’Amico, he received an email from Paramount this week instructing him to stop using the image that adorns his restaurant walls, menus, boxes, and merchandise. The studio pointed out that his design mimics signature elements of “The Godfather” logo — including the black-and-white color scheme, the font, and the puppet strings that famously hover over Marlon Brando’s character.
When D’Amico opened the pizzeria several years ago, it was meant to be a lighthearted tribute to his favorite movie. His wife even came up with the name after watching “The Godfather” countless times alongside him. But what started as a homage has now become a costly rebranding challenge.
A Slice of Legal Reality
Paramount Pictures, which owns the rights to the “Godfather” mafia franchise, has made it clear that even small businesses can’t replicate its imagery. The studio’s email referenced specific elements of concern, including the puppet strings, the font type, and a silhouette of D’Amico that closely resembles the film’s portrayal of Don Vito Corleone.
To avoid further conflict, D’Amico is already at work on a new design. The revised logo swaps the puppet strings for a hand sprinkling salt, keeping the name “The Doughfather” while steering clear of direct visual references to the movie.
The Attorney’s Perspective
New Jersey intellectual property attorney Francesca Witzburg, Esq. Managing Partner & Founder of ESCA Legal says the case is a classic example of how powerful studios defend their trademarks — even from seemingly harmless tributes.
“Paramount Pictures is fully within its rights to enforce its intellectual property rights aggressively to avoid dilution or confusion and send a cease and desist letter,” Witzburg said. “Whether the restaurant owner can argue fair use in defense is one thing the parties will likely discuss.”
She explained that while pop culture references often help small businesses connect with their communities, major entertainment companies are obligated to protect their brand identities.
“Small businesses often use pop culture to connect with customers, but famous brands like The Godfather are protected intellectual property assets,” Witzburg said. “Even playful references can trigger legal issues. It’s a fine line between homage and infringement.”
From Tribute to Trouble
For now, D’Amico is taking the whole situation in stride. His restaurant, known for its thin-crust pies and old-school atmosphere, continues to draw loyal customers who love both the pizza and the theme. But with Paramount watching closely, “The Doughfather” may soon have to debut a new look.
Locals say the branding dispute hasn’t dampened the restaurant’s spirit. “He’s not trying to copy anyone — he’s just a guy who loves the movie and loves making pizza,” said one Monroe Township resident who lives nearby. “Honestly, the new logo might even make people more curious to come check it out.”
What’s Next for The Doughfather
If a rebrand happens, it’s likely D’Amico hopes to move forward without any hard feelings. The business hasn’t shared a new design just yet.
As for whether the pizzeria will maintain its playful “Godfather” references inside the restaurant, that remains to be seen. But if the new design is approved, “The Doughfather” will continue serving its devoted customers — this time with a look that’s all its own. After all, that Jersey way.
The New Jersey Digest is a new jersey magazine that has chronicled daily life in the Garden State for over 10 years.