When you think of digital signage, retail shops and advertising probably come to mind first. However, this tech is turning heads in some surprising fields too.
Digital signage isn’t just for promoting products; it’s a flexible tool that helps different industries share information in exciting and efficient ways.
So, what makes digital signage so attractive? The digital signage solutions companies use help convey messages engagingly and efficiently and tweak their displays to meet specific industry needs.
Let’s take a closer look at ten unexpected areas where digital signage is shaking things up and transforming how they connect with their audiences.
1. Enhancing Patient Experience in Healthcare
Hospitals and clinics are finding new ways to improve patient experiences with digital signage. Aside from just showing patient numbers, digital screens are used to share health tips, important notices, directions, and even patient stories.
Digital signage is also vital for communicating with hospital staff, offering them quick updates on safety protocols and internal communications. It’s a swift way to send out alerts when every second counts.
2. Improving Travel at Transportation Hubs
When you think of airports and train stations, digital signage might not be the first thing that pops into your mind. But in these busy places, electronic signs are invaluable for crowd control. They provide real-time updates on flights and trains, making it easier for travelers to navigate their journeys without hassle.
Beyond just navigation, there’s also a lucrative advertising angle. Airports, bustling with people from all walks of life, offer prime ad space for brands. By partnering with advertising companies, transportation hubs can use digital screens to target ads effectively and tap into a captive audience eager to discover what’s next.
3. Boosting Safety and Training in Manufacturing
Digital signage is becoming a go-to tool in manufacturing plants. It’s used to deliver up-to-the-minute safety alerts, production stats, and training material directly to the workforce.
Think of it as a helpful colleague who keeps everyone informed about vital safety procedures.
These digital screens also enhance transparency in operations by providing insights into production efficiencies and alerting workers about equipment maintenance needs. This continuous stream of information helps promote a culture of responsibility and ongoing improvement — without the need for printed posters.
4. Improving Guest Experiences in Hospitality
Hotels and resorts are using digital signage to make guest experiences even better. When guests step into a lobby, they’re often greeted by digital displays showing welcome messages, local spots worth visiting, and even the weather forecast.
Interactive kiosks allow guests to find out about hotel services or book a spa treatment.
Hotel restaurants also benefit from digital menus, which can easily be updated to switch between breakfast, lunch, and dinner offerings. This flexibility helps cut down wait times and reduces order errors.
5. Engaging Fans in Sports and Entertainment Venues
Picture a towering digital screen, projecting live scores, player stats, and replays. It’s the ultimate fan engagement tool. Sports arenas and entertainment venues use digital signage to boost the live event experience tremendously.
With opportunities to display sponsor messages or souvenir deals, it’s a revenue booster too.
These vibrant displays add energy and elevate the excitement for fans, especially when they are anticipating big game moments or concert highlights. It creates an immersive, multi-sensory environment.
6. Simplifying Information Flow in Corporate Offices
Corporate offices benefit from digital signage. Internal communication becomes a breeze with up-to-date displays revealing upcoming meetings, task reminders, and even motivational quotes. Think beyond emails and newsletters; these digital signs create a dynamic and connected workspace.
Digital signage is an empowering tool for corporate branding, showcasing mission statements, employee achievements, and community involvement.
7. Modernizing Banking and Finance Experiences
Bright screens improve customer experiences by showcasing new products, financial advice, or simply entertaining content while waiting in line. It’s like having a friendly face that guides you around financial services.
Beyond enhancing customer experience, banks use digital signage for internal communications, ensuring staff stays updated on protocols, training sessions, and policy changes. As a result, it creates a more responsive and adaptable workforce in a constantly evolving financial landscape.
8. Transforming Education with Digital Signage
Digital signage is shaking up the way educational institutions operate, serving as a dynamic method to announce events such as guest lectures, exam schedules, or club activities. These digital displays make students’ days more exciting and keep them well-informed and engaged.
In classrooms, digital signage becomes a valuable tool for displaying important reminders, sharing interactive lessons, and facilitating communication between students and staff. It turns the institution into a seamless hub of knowledge, ensuring everyone is on the same page.
9. Enhancing Worship in Religious Settings
Religious spaces such as churches, temples, and mosques are embracing digital screens to display hymns, announcements, and sermon notes. These screens help unite the congregation, ensuring everyone can follow along.
Digital displays also serve to promote community events or broadcast services to those who cannot attend in person, breaking physical boundaries and reaching a wider audience.
10. Boosting Engagement for Non-Profits
For non-profit organizations, every dollar matters, so connecting with potential donors efficiently is crucial. Digital signage provides an affordable way to share success stories, announce upcoming fundraisers, and highlight volunteer opportunities. This technology helps bring causes to life and naturally draws attention.
In busy places, like city neighborhoods or at events, digital signage can create strong awareness, using visual storytelling to capture hearts and drive generous support for the organization’s mission.
The New Jersey Digest is a new jersey magazine that has chronicled daily life in the Garden State for over 10 years.