The small brewery industry is booming, so there has perhaps never been a better time to get started in the craft beer sector.
But before you launch your business, you need to carefully consider how you will go about marketing it.
By marketing your small brewery in the right ways, you can better ensure your business venture is a success.
So, get started by checking out the following five creative marketing methods.
1. Make the Most of Social Media
You should outline your marketing strategies in your business plan, just like you should outline your operational workflows.
Speaking of which, you’ll be able to ensure various aspects of your business run smoothly when you utilize brewery inventory management software.
For instance, the software from Ollie enables you to better manage your inventory, brewery production, order processing, payments, customer relationships, and reporting via a single platform.
By having a clear plan in place, you can better ensure your operations, budget, and marketing activities are performed in the right way to help your small brewery become a sensational success.
When it comes to marketing, one of the best methods is utilizing social media.
You should begin by identifying your target audience and then find out which social media platforms your target customers spend time on. You can then ensure you’re on the right platforms and target your posts with your customer base in mind.
Post photos of your products as well as behind-the-scenes shots to generate interest, get more shares and likes, and build up your number of loyal followers.
You also need to make sure you engage with your followers.
Use the right sites regularly, and post content that will get noticed, and you’ll be able to reach more potential customers and make your small brewery a success story.
2. Get Involved with the Local Community
While online marketing is of the utmost importance, it’s just as important that you market your brewery locally. You could soon build up a local reputation which would then expand further afield.
In addition to running advertising campaigns in local newspapers and on billboards, look at local events you could get involved in, such as food and drink festivals or annual events.
When people are able to taste your beer, as long as you have top-quality beverages, you’ll soon see your brewery’s reputation grow.
3. Host Your Own Events
By getting involved in the local community, you can get involved in local events where people can sample your drinks. But you should also consider holding your own events, either inside your brewery or at another venue.
The bigger splash you make, the easier it will be to get people’s attention and make your small brewery a success.
4. Connect with Industry Publications
One creative marketing method you’ll want to seriously consider is connecting with industry publications.
There are various beer and alcohol-related online sites and offline magazines that could help you to get your beers and your brewery in front of a readymade audience.
So, research different publications and contact each one. You might like to send free samples to the owners of each publication to help get them on your side.
5. Hire a PR firm
Outsourcing some of your marketing can be a great way to get more people to know about your small brewery, so consider spending a significant amount of your marketing budget on hiring a professional PR firm with a proven track record.
You’ll then almost be guaranteed to be able to drum up more business.
Look for a PR firm that has experience working with craft breweries and make sure you understand the different ways in which the firm will help you to promote your products and your business before you hire one.
About the Author/s
The New Jersey Digest is a new jersey magazine that has chronicled daily life in the Garden State for over 10 years.
