In today’s modern world, technology is at the forefront of almost everything people do. Even businesses need technology to survive and grow. This is why there’s an increasing demand for dedicated IT firms to support digital transformation for most businesses.
In the face of increasing competition, technology companies in the B2B sector need to level up their marketing game to reach the right decision-makers and boost their sales funnel. And while most IT support companies choose to market to a broader range of audiences, the ability to connect with their local community’s decision-makers can significantly impact their success.
In this article, you’ll learn some valuable tips on how you can attract local clients and become the authority in your physical community.
1. Build And Optimize Your Website
As a tech company, building and optimizing your website should be a priority to attract local clients. Nowadays, people rely on the internet to search for services they need. Your website should serve as your digital front door for your customers online.
Whether you’re just starting to build a website or you have an existing one, make sure it’s optimized to convert your audience into paying clients. In general, an effective website should be:
- Fast and functional
Your website is not just a place to tell the world you exist—it’s an extension of your brand and a powerful customer acquisition and retention tool when designed properly. So don’t skimp on the design and development process.
2. Craft A Good Sales Pitch
A well-crafted sales pitch for IT support services can help your local clients become more informed and excited about your services and compel them to take the next step with you. Sales pitches are, essentially, convincing narratives of why potential clients should work with you.
That said, most IT companies tend to treat their sales pitches as boring presentations of figures, facts, and results. They often make arguments based on data alone. While adding data to your pitches is important, relying on it alone isn’t enough.
Start a sales pitch with common pain points for local clients—something that resonates with the decision-makers. Identify critical challenges that you can solve for your client. Once you’ve highlighted the problem, paint a picture of change in your client’s world. Show them why they should pay attention to solving this challenge and how they will benefit from such a change if they take action.
After that, present your service as a solution to their problem. This is where the usual presentations of figures and facts should come in. You should also include some case studies or examples of how you helped others.
3. Claim Your Google Business Profile
Google Business Profile offers IT companies a good opportunity to appear in localized Google search results. In fact, it’s one of the top factors that Google considers when ranking companies in organic local search. It allows you to display critical information about your IT company including contact details, link to your website, opening and closing times, and more. Plus, claiming it is free.
To claim your listing, make sure to include the following details:
- Full business name
- The exact location on Google map
- Physical office address
- Business category
- Website and phone number
Once your listing goes live, make sure to optimize it for better visibility. You can upload photos of your business, including images of the inside of your office or the premises. You should also add your business hours so that potential clients know when they can visit you.
Google Business Profile also allows you to get reviews that can build trust and encourage more local clients to try out your services. That said, if you receive a negative review, always respond politely and address complaints promptly.
4. Establish A Strong Presence In Social Media
Other than search engines, local clients also look up potential businesses on social media. Almost everyone is now on social media, so it’s one of the best channels to increase your brand’s local reach. Using social media, you can build a solid following and a community of potential clients online.
The key to establishing a social media presence is to post engaging and valuable content. Whether you’re hosting a live seminar related to technology or offering industry-related tips, good content can help you build niche authority while potentially attracting and connecting with business decision-makers.
Like any other business, IT tech companies need clients to thrive. Whether you’re a startup or a large IT company, targeting local customers should always be a part of your marketing strategy. Create a strong brand presence in your community to get a good testing ground for your business and prepare you for expansion to a broader audience in the future.