The Garden State just landed one of its biggest business wins in decades. Netflix has officially broken ground on a $900 million production campus at the former Fort Monmouth Army base in Eatontown, a transformative move expected to create thousands of jobs and reshape New Jersey’s economic landscape.
Once home to military communications innovation, Fort Monmouth will now power a different kind of production — entertainment. With this move, Netflix positions New Jersey as a legitimate rival to Los Angeles and Atlanta for film and television production, igniting what many are calling a Hollywood East moment for the state.
“This is more than a studio; it’s a statement,” said Governor Phil Murphy at the groundbreaking ceremony. “New Jersey is open for creative business — and Netflix is leading the charge.”
The $900 Million Vision
Netflix’s project covers roughly 500,000 square feet of soundstages, backlots, offices, and post-production facilities. The sprawling complex will transform over 290 acres of the former Army installation into a modern, sustainable production hub.
The company expects to begin phased openings as early as 2027, with full operations by 2028.
Each phase of construction will pump hundreds of millions of dollars into local contractors, real estate developers, and small businesses. Local officials project thousands of construction jobs and at least 1,500 permanent production-related positions once the campus is fully operational.
“We’re not just talking about actors and directors,” noted Monmouth County Commissioner Director Tom Arnone. “We’re talking electricians, carpenters, caterers, transportation services — the entire ecosystem benefits.”
Why Netflix Chose New Jersey
The streaming giant’s choice wasn’t random. New Jersey’s lucrative film-production tax credits — offering up to 35 percent on qualified expenses (and 40 percent for post-production) — made the state an attractive proposition compared to New York or California.
Equally important, Fort Monmouth’s proximity to New York City allows Netflix to draw from one of the largest talent and crew pools in the country while enjoying significantly lower production costs and faster permitting.
“New Jersey gave us the ideal combination: incentives, infrastructure, and accessibility,” said Ted Sarandos, Netflix Co-CEO, in a statement. “We’re thrilled to build a home for creativity right here in Eatontown.”
A Second Life for Fort Monmouth
Closed by the U.S. Army in 2011, the 1,126-acre Fort Monmouth site had sat largely underused despite years of redevelopment discussions. Now, thanks to Netflix’s investment, it’s on track to become a centerpiece of New Jersey’s innovation economy.
The Fort Monmouth Economic Revitalization Authority (FMERA) approved the Netflix deal after a competitive bidding process. The sale marks one of the largest private investments in state history and a major milestone for Monmouth County.
“This isn’t just about one company — it’s about unlocking the potential of this land for future generations,” said Sarah Grebinger, FMERA executive director. “Netflix’s commitment changes the conversation about what’s possible in New Jersey.”
Economic Ripple Effect
Economists estimate the project will generate billions in long-term economic output through job creation, tourism, and small-business growth. Nearby communities like Oceanport, Tinton Falls, and Red Bank are already preparing for increased demand in housing, dining, and hospitality.
- Real estate boom: Developers anticipate a surge in mixed-use housing and retail projects surrounding Fort Monmouth.
- Local business boost: Catering companies, logistics providers, and tradespeople are gearing up to service production needs.
- Tourism uptick: The studio could attract film-themed tours and regional tourism similar to Georgia’s post-“Walking Dead” boom.
Even educational institutions stand to benefit. Brookdale Community College and Monmouth University are reportedly exploring new film and media programs aligned with the Netflix project’s workforce needs.
Competing with Hollywood and Beyond
The move cements New Jersey’s role as a growing player in the national film and entertainment industry. Other major studios — including Lionsgate in Newark and NBCUniversal in Central Jersey — have already expanded their East Coast operations.
With Netflix leading the charge, New Jersey could soon rival Georgia’s $4 billion-a-year film industry and New York’s $7 billion production ecosystem.
Governor Murphy has made no secret of his ambition to position New Jersey as the next entertainment hub:
“California has sunshine — we have talent, tax incentives, and access to the world’s biggest media market. The future of film is here.”
Challenges Ahead
While the project’s promise is undeniable, some local residents have voiced concerns about potential traffic congestion, infrastructure strain, and environmental impact. Officials have pledged that Netflix will invest in roadway improvements, sustainable energy infrastructure, and community outreach programs.
There’s also the question of ROI on public incentives — roughly $387 million in tax credits tied to the project. Critics argue the state must ensure those benefits translate into tangible job creation and long-term economic value.
Still, most experts agree that the potential upside far outweighs the risk.
“You can’t buy this kind of brand halo for your state,” said Rutgers economist Dr. Linda Barron. “Every headline that says ‘Netflix + New Jersey’ is a marketing win.”
What It Means for New Jersey Businesses
Local entrepreneurs and small-business owners have an unprecedented opportunity to plug into the entertainment supply chain. From construction and catering to tech, design, and marketing services — the new production ecosystem will need it all.
Businesses looking to benefit should:
- Register as approved state vendors through the New Jersey Motion Picture & Television Commission.
- Network with local film councils and unions to stay aware of upcoming productions.
- Invest in marketing visibility — align online content, SEO, and social media with entertainment-industry opportunities.
- Collaborate with nearby colleges and trade schools to tap trained media and tech graduates.
For many, Netflix’s arrival represents the spark New Jersey needed to accelerate its post-pandemic economic resurgence.
The Big Picture: Hollywood Comes East
From Sopranos to Stranger Things, the Garden State has long had its fingerprints on American pop culture. Now, it’s reclaiming the spotlight — not just as a backdrop, but as the production powerhouse behind the scenes.
The $900 million Netflix campus at Fort Monmouth is more than a development project; it’s a turning point. It’s proof that the future of entertainment — and business investment — runs right through New Jersey.
Tom is a lifelong New Jersey resident, Rutgers and FDU alumni and the publisher of The Digest.
