New Jerseyans spent an estimated $126.54 million on OnlyFans in the platform’s most recent fiscal year, up 9.44% from the year before, according to a new analysis by OnlyFinder. The figures are estimates. OnlyFinder starts with OnlyFans’ reported global total and divides it up using Google search data, so New Jersey’s number is a model and not a count of purchases made here.
How New Jersey Compares
That works out to about 17peradult(168,919 per 10,000 adults), which ranks No. 28 among the 42 states and Washington, D.C. that OnlyFinder ranked per adult. It’s roughly 7% below the U.S. rate of $182,379 per 10,000 adults. In the region, New Jersey sits below New York (No. 7) and Pennsylvania (No. 23) and above Connecticut (No. 30).
In total dollars, New Jersey’s $126.54 million is about 2.6% of the estimated $4.86 billion spent nationwide. And set against whole countries, New Jersey holds its own:
| Market | Est. spend |
| United States | $4.865B |
| United Kingdom | $355.5M |
| Italy | $190.4M |
| Germany | $182.0M |
| Canada | $172.0M |
| New York City* | $171.3M |
| Mexico | $130.7M |
| France | $130.5M |
| Spain | $128.1M |
| New Jersey* | $126.5M |
| Australia | $121.4M |
| Poland | $111.8M |
*New York City and New Jersey are included for comparison. The other rows are countries. Source: OnlyFans Wrapped 2026, OnlyFinder.
Counted as its own country, New Jersey would be the ninth-largest market in the report. It finishes about $4 million behind Mexico, the No. 6 spender, and ahead of Australia and Poland, which OnlyFinder calls the fastest-growing $100 million market. New York City alone outspent the entire state by about $45 million.
Growth Is Steady
New Jersey’s 9.44% increase beats the national per-adult rate of 5% and edges past the platform’s global growth of 8.7%. Based on the reported growth rate, that’s roughly $11 million more than the year before.
Other markets grew much faster: New York City rose 18.34%, and the Netherlands rose 69.51%. State growth rates reflect changes in search interest over the trailing 12 months, anchored to national spending growth, not measured sales.
At the local level, OnlyFinder’s model puts Hudson County at $303,412 per 10,000 adults, up 46.68% and 13th among the 286 counties ranked per adult. Newark and Jersey City rose 39.60% and 30.62%. County-level figures are the model’s roughest layer, so treat them as directional.
OnlyFinder’s global total comes from filings by OnlyFans’ parent company, Fenix International: $7.84 billion in fan spending in the fiscal year ending Nov. 30, 2025, up 8.7% from $7.22 billion. OnlyFinder labels this edition “2026.” It allocates the total to countries, states, and cities using Google search volume for 14,527 keywords, weighted by revenue-per-search data from its own ad network.
OnlyFinder says roughly 70% to 80% of OnlyFans-related Google searches land on sites that serve its ads, so it has a commercial stake in OnlyFans traffic.
Source: OnlyFans Wrapped 2026, OnlyFinder (CC BY 4.0). Figures adapted. OnlyFans is a mark of Fenix International Ltd.
Lifelong Jersey resident and Rutgers and FDU alumnus, Tom La Vecchia is publisher of New Jersey Digest, one of the state’s leading lifestyle media brands. When he’s not growing the Digest, he’s raising four kids, wrangling four cats and pretending it’s all under control. His mission: keep Jersey interesting and impossible to ignore.
