If you love beauty products, New Jersey and its neighboring areas boast an impressive array of beauty stores offering everything from high-end cosmetics to affordable skincare essentials. Let’s look at some of the best beauty stores in and around the state that are perfect for treating yourself, finding new products you love, or changing up your beauty routine.
Fresh — Union Square, NY
Our first stop takes us to Union Square, NY. This beautifully appointed Fresh store has been open since 2011 and is a feast for the senses, with fresh flowers everywhere and an atmosphere of natural luxury.
Located on 872 Broadway, New York, this store is renowned for its commitment to natural ingredients and scientific innovation, and this is evident in every product on their meticulously arranged shelves. The brand is particularly known for having the best moisturizer collection, offering a range of formulas to suit various skin types and concerns.
Products offered include:
- Skincare products
- Body care items
- Fragrances
- A wide range of moisturizers
This Fresh location not only boasts award-winning architectural design but also stands out for its customer service. The staff is friendly and knowledgeable about their products. They’ll help you find what’s best for your needs and even let you try things out. The store also offers a gift-wrapping service, complete with beautiful boxes, ribbons, and stickers — perfect for treating yourself or a loved one to a luxurious present.
Sally Beauty — Jersey City, NJ
Moving on to our next destination, we find ourselves in Jersey City, NJ, home to one of Sally Beauty’s many locations across the state. Sally Beauty has been a staple in New Jersey’s beauty scene since 2012, offering a vast selection of professional-grade hair care, skincare, and nail products.
At Sally Beauty, you can find:
- Hair dyes
- Styling tools (like hair dryers and straighteners)
- Nail polish
- False lashes
- Hair care products for all types of hair
- Skincare items
What’s unique about Sally Beauty is that they have their own brands, like Ion and Generic Value Products. These are cheaper than big salon brands but still work really well. The store is neat and easy to shop in, so you can find what you need quickly. If you need help, the staff knows a lot about the products and can advise you on what will work best for you.
Charlotte Tilbury — Howell, NJ
Next, we have the Charlotte Tilbury counter at Ulta Beauty in Howell, NJ. While not a standalone Charlotte Tilbury store, this counter has offered the brand’s luxurious products to New Jersey residents since 2014.
The brand’s focus on creating makeup looks that enhance natural beauty while still allowing for creativity and self-expression has made it a go-to for those seeking a bit of Hollywood magic in their beauty routine.
At this counter, you can find:
- Makeup for eyes, face, and lips (including the brand’s famous Pillow Talk lipstick)
- Skincare products
- Fragrances
This Ulta store also offers:
- Hair styling
- Brow shaping
- Makeup application
- A “skin bar” for product testing
As you can see, this location is a one-stop shop for all your beauty needs.
Sephora — Freehold, NJ
This Sephora store in Freehold, NJ, has been a go-to beauty spot since 2015. It’s known for its stylish black-and-white design and wide range of beauty products. What sets Sephora apart is its commitment to offering a diverse range of products from both established and emerging brands.
Here’s what makes Sephora special:
- Offers both high-end and affordable brands
- Has testers for most products
- Friendly staff to help you choose products
- It uses technology to help find your perfect makeup match
- Provides free mini-makeovers and beauty classes
- Offers curbside pickup for online orders
The store’s interactive environment encourages exploration, with testers available for most products and beauty advisors ready to offer advice and demonstrations. For those who prefer an even more hands-on approach, Sephora offers free mini-makeovers and classes, allowing you to learn new techniques and try products before you buy.
Bluemercury — Madison Avenue, NY
Bluemercury is a luxury beauty retailer known for its curated selection of high-end skincare, makeup, and spa services. Located on Madison Avenue in New York City, this store offers a personalized shopping experience with expert advice from knowledgeable staff. Bluemercury exclusively stocks upscale skincare and beauty brands, making it the go-to destination for beauty enthusiasts looking for premium products.
At Bluemercury, you can find:
- High-end skincare products
- Makeup essentials
- Fragrances
- Spa services such as facials and massages
The store’s elegant ambiance and attentive service make it a favorite among locals and visitors alike. Shoppers often rave about how helpful and accommodating the staff is, not to mention its welcoming atmosphere, which might tempt you to leave with more than you came in for!
Space NK Apothecary — SoHo, NY
Now, let’s explore Space NK Apothecary in the trendy SoHo neighborhood in Manhattan. This British beauty brand crossed the Atlantic to establish its flagship store in SoHo back in 2007. It’s celebrated for its carefully curated selection of unique products from around the world, including luxury skincare and fabulous but often hard-to-find beauty and haircare brands.
At Space NK Apothecary, you can find:
- High-end skincare brands
- Exclusive makeup collections
- Niche fragrance lines
- Haircare solutions
The store’s chic interior is characterized by mirrored walls and elegant floral arrangements. Its tranquil atmosphere is complemented by impeccably organized displays. The exclusive in-house spa is a standout feature, providing indulgent 60- to 90-minute facials using premier Eve Lom products.
Macy’s Beauty Supply — Newark, NJ
Last but certainly not least on our New Jersey beauty tour is Macy’s Beauty Supply in Newark, NJ. This beauty haven has been serving the community since 2004 and offers a wide range of cosmetics, skincare, haircare, and fragrance products.
Here’s what you can find at this Macy’s Beauty Supply:
- Cosmetics
- Skincare products
- Haircare items
- Fragrances
- Hair accessories
- Styling tools
The store’s layout is well-organized, with each aisle stocked to the brim with beauty products waiting to be discovered. Furthermore, the staff is known for their product knowledge and willingness to go above and beyond to help customers find exactly what they’re looking for. So whether you need advice on choosing the right foundation shade or want to explore the latest skincare innovations, the friendly team is always ready to assist.
New Jersey Has It All
Whether you’re a long-time resident or just visiting, exploring New Jersey and its surrounds boasts beauty stores that are simply a must for anyone interested in cosmetics, skincare, or personal care. Each store offers its own unique atmosphere and product range, allowing you to curate a beauty routine perfectly tailored to your needs and preferences. So why not make a day of it and visit one of these fantastic stores, treat yourself to some new products, and discover why New Jersey is becoming a true beauty destination?
The New Jersey Digest is a new jersey magazine that has chronicled daily life in the Garden State for over 10 years.