Agreeably, New Jersey’s online gambling industry is one of the most robust in the US. Just recently, in September 2024, the sector registered $208 million in revenue, showing just how enormous it has become. But as it continues to grow, platforms like Betwayapp are always faced with the challenge of increasing their competitiveness.
And if you’re one of them and are seeking ways to stand out from the crowd, you have just arrived in the right place. This article will explore how features like payment methods and several others can help you get ahead of your competitors. So, without wasting any time, let’s get started.
The power of payment methods
Do you know that, according to Testlio, effective payment methods can improve retention by 15% to 20%? This just shows how important payments are in improving customer satisfaction, and you don’t expect things to be different in New Jersey. Of course, you don’t want players to have a lot of friction when either depositing or withdrawing funds.
And since 80% of consumers prefer smooth payment experiences more than any other e-commerce features, platforms like Betwayapp are improving the user-friendliness of payments to build more loyalty. Plus, more than six in ten customers are likely to remain loyal to brands with such payment methods.
Players who encounter painless payment processes often tend to trust brands more and may even become long-term participants. Given that acquiring new players in the New Jersey gambling industry might become more expensive in the coming days, you want to take advantage of such statistics to stay ahead.
Plus, why don’t you consider aligning with contemporary trends like the growing need for instant payment methods? Studies show that quick and fast payments are an important aspect of the customer experience of about 78% of customers. Implementing e-wallets like PayPal and Scrill can really help improve your appeal to players who prefer such payments.
In a time when technology has really advanced, no one expects their funds to be delayed. In fact, about 70% of users want transactions to be completed within not more than two seconds. As if that’s not enough, consistent payment delays can reduce conversion rates by 20%. So, with these statistics, seeing platforms like Betwayapp implement multiple and efficient payment methods shouldn’t be surprising.
Aligning with increased mobile usage
If by 2018, about 74% of homes within this state had access to smartphones, you can imagine what things are like in 2025, given that owning them has become easier. And just as it is in other regions, New Jerseyans often use these devices to access almost everything – from shopping to entertainment.
As a forward-thinking and innovative businessperson, you want to ensure consumers have seamless mobile phone experiences with your website; otherwise, you stand a great chance of losing most of them. According to UXCam, not optimizing your platform for mobile increases the likelihood of users leaving by up to five times.
On the flip side, more than seven in ten (74%) will more likely remain loyal if the platform has a great mobile UX. What’s more, you may increase the possibility of appealing to as many smartphone users as possible, given that 90% may continue shopping if they find great website experiences.
Responsive designs like the Betwayapp can really help widen your reach. With most of the residents in the state owning a smartphone, implementing responsiveness can help improve the likelihood of being discovered by many audiences. In fact, some studies suggest it can increase unique clicks among smartphone users by up to 15%.
Prioritize online security
No one wants to participate in an environment that could expose them to harm. Especially now that over 940,000 attacks happen daily, you don’t want to turn a blind eye to online security. It’s even worse in online casinos because of how increasingly interested cyber attackers are in this industry.
Plus, modern consumers have become more aware, meaning they will often inspect whether a platform is secure before transacting. You don’t want to find yourself among the insecure ones because this can really hurt your reputation. Aside from that, just encountering a cyberattack can really be costly.
According to Security Magazine, about 83% of users will be less likely to interact with such a brand again, with 21% confirming they will never return. Plus, you may spend at least $4.88 million to recover from security incidents. And since operational costs are already increasing daily, you don’t want to find yourself in such situations.
Thankfully, infrastructures like 2FA and SSL encryption can actually help. While 2FA prevents unauthorized access by adding an extra security layer, SSL encryption protects internet communication between servers and clients. Surprisingly, 2FA alone can protect you from up to 99.9% of targeted attacks. This is why apps like Betwayapp adopt these infrastructures to appeal to security-conscious players in the state.
What is our final word?
No one denies the factor that the New Jersey gambling industry has become super competitive. With more platforms like Betwayapp targeting the region, attracting and retaining players has never been as challenging.
But this does not mean no hope for operators. Effective payment methods, for instance, can help build stronger customer relationships and, thus, encourage retention. On the other hand, responsive designs can help ensure you don’t miss out on the benefits of increased mobile usage.
Plus, paying attention to online security through features like 2FA can present you as security-conscious and increase your appeal among New Jerseyans who prefer safe gambling environments.
The New Jersey Digest is a new jersey magazine that has chronicled daily life in the Garden State for over 10 years.