Best Idea We’ve Heard All Week: P&G Thank You, Mom
If the Super Bowl shows us one thing, it’s that viewers love funny commercials. P&G’s latest, produced by ad agency Wieden & Kennedy, depicts the stories of moms who help their Winter Olympic athletes every step of the way — from abc’s to alpine skiing. The commercial embodies the idea that when you fall, mom is there to pick you back up. In truth, this montage is a real ode to good mothers everywhere who invest everything in their children. But don’t take our word for it, check it out:
http://www.youtube.com/watch?v=57e4t-fhXDs
Like the cliche courtroom scene from Big Daddy, I think I’ll give mom a call.
This style of storytelling does more than just advertise the brands; you totally forget you’re watching a commercial and suddenly find yourself invested in each of these kids as they grow up overcoming adversity with mom. The stories also help to humanize the Olympic athlete — these are real people with real mothers. I think it’s safe to say that P&G and the Winter Olympics have the first tearjerker of 2014. Thanks for picking them back up, Mom.
Michael is the Editor-in-Chief of New Jersey Digest and Creative Director at X Factor Media. A Bergen County native, he discovered his passion for storytelling while studying at Montclair State University. In addition to his work in journalism and media, Michael is an avid fiction writer. Outside the office, he enjoys kayaking, a bold glass of Nebbiolo, and the fine art of over-editing.