Lizzy Dillon

  How do you know if you’re working for the brand or working for the client? It may sound like a trick question, but isn’t. While working for the brand

Editorial: an opinion piece written by the senior editorial staff or publisher of a newspaper or magazine. Advertisement: something that is shown or presented to the public to help sell

It is easy to create an ad that features a product or describes what the product can do for you, but how do you take an advertisement to the next