Choosing suitable packaging for products is essential when it comes to running your retail business without a hassle. The importance of packaging can’t be overstated when it comes to selling retail products. However, most retailers find it challenging to opt for the right packaging option.
Making an informed decision not only prevents your products from damage but also helps seamlessly boost your brand. In this article, we will discuss 6 major product packaging choices that every retail business must know. Read on to find more!
Importance of Packaging in the Retail Industry
The significance of packaging can’t be overlooked in the retail industry. From storing products to glorifying them on retail shelves, packaging offers endless benefits. When it comes to the protection of items, packaging acts as a guarding shield against environmental factors. From resisting the bumps of shipping to avoiding humidity and dust of the atmosphere, packaging offers ultimate protection.
When it comes to boosting your brand and enhancing the shelf appeal of your items, packaging speaks volumes. You can customize the boxes and bags of your products according to your brand and product. Doing so helps you captivate the attention of your customers on retail shelves and seamlessly boost your brand as well.
6 Types of Product Packaging for Retailers
Endless types of packaging are out there when it comes to packing, shipping, and glorifying your retail products. However, the 6 major packaging types that most businesses use are listed here:
- Kraft Paper Bags
With the rise in pollution, awareness about its harms is also increasing. For those reasons, most customers prefer to buy products packed in eco-friendly packaging. In this age, where the demand for sustainable packaging is increasing, the importance of kraft paper packaging can’t be overlooked.
This paper-based packaging comes with various eco-friendly properties. These bags are biodegradable, recyclable, and compostable as well. Leaving no carbon footprint behind, these bags say a big hello to a greener future and attract eco-aware buyers.
Apart from biodegradability, these bags are also famous for their remarkable strength and rustic brown charm. These bags can be used to pack a wide range of products like food, cosmetics, apparel, and more. These bags also support various printing options, allowing you to print your brand elements on these bags with ease.
- Customized Mylar Bags
When it comes to packing food and cosmetic items with ultimate safety, custom printed mylar bags wholesale is an excellent option. These bags are made with a blend of plastic and metallic material that provides added durability and water-resistant properties.
Personalized mylar packaging bags also support endless printing techniques. By using the right technique, you can print persuasive graphics and imagery on these bags that impress buyers. Printing also plays a role in persuading your customers to buy your items and boosting your sales.
Most mylar packaging bags are highly tear-resistant. For that reason, they mostly come with tear notches that provide ease in opening the bags. You can also go for resealable zip locks if you want these packaging bags suitable for reusing purposes.
- Tailored Cardstock Boxes
One of the most frequently used packaging options for retail products is cardstock packaging boxes. This type of box is famous for its high customizability. You can tailor sizes, shapes, prints, finishes, and more of these boxes according to your preferences.
Such customizable properties make these boxes suitable for enhancing brand awareness. To do so, you can align the color schemes and prints of these boxes around your brand. You can also print your brand logos and taglines on these boxes to boost your brand.
Customizable sizes make these boxes create packaging volume that perfectly fits products and optimizes shelf space.
- Luxury Rigid Boxes
When it comes to packing high-end products and exuding a luxurious feel, rigid packaging boxes stand out. These boxes are made of robust chipboard covered with a fine paperboard. The thick packaging material ensures fragile product safety and glorifies products as well.
Like other packaging, rigid boxes can also be tailored according to your preferences. However, the ideal styles for such boxes are magnetic closure, sleeve-slider, and shoulder neck. The reason is that such box styles captivate buyers with their remarkable unboxing experience and exude a luxurious charm as well.
To add further high-end charm, you can go for exclusive finishes while designing such boxes. The timeless options are embossing, debossing, spot UV coating, and more.
- Robust Corrugated Boxes
When it comes to storing products with utmost safety, the most reliable packaging option is corrugated boxes. These packaging boxes come with multiple layers with corrugations in between that resist the knocks and keep items pristine.
Corrugated packaging boxes also play an important role in shipping products safely. You can opt for corrugated custom mailer boxes with logo printing to deliver your retail products with a personalized touch. These multilayer boxes resist the bumps and knocks of shipping, ensuring the safe transit of items.
Another great thing about corrugated boxes is that they are also sustainable. Their manufacturing material is paper that decomposes naturally, leaving no carbon footprint behind.
- Bottles & Jars
The diversity of packaging is quite large in the food, medicine, and perfume industry. Many products of these industries are ideally packed in bottles and jars. For instance, beverages in the food industry, lotions in the cosmetic industry, and scents in the perfume industry mostly come in bottles and jars.
This type of packaging provides ease for buyers in using the products. For this purpose, they come with easy-to-open and reclose caps & lids. Also, their manufacturing material is robust enough to protect products packed inside them.
Plastic, glass, and tin are most commonly used to create bottles and jars for retail products. All these materials can be tailored in shapes and sizes according to the requirements of retailers.
Wrap Up!
Choosing appropriate packaging for products is paramount for retailers. However, understanding the product requirements and selecting the right option accordingly can be challenging. We hope the above 6 major retail packaging options will help you make an informed decision. You can explore more options or customize the above ones according to your preferences.
The New Jersey Digest is a new jersey magazine that has chronicled daily life in the Garden State for over 10 years.