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October 13, 2026

A baseball rubbed with Lena Blackburne Rubbing Mud, the New Jersey mud used on MLB baseballs

MLB’s Secret Sauce Is a Storied Baseball Mud From New Jersey

Baseballs in MLB are rubbed with Lena Blackburne Rubbing Mud, a New Jersey mud whose source has been a secret since 1938. Here's the story behind it.

Shoreline Digital Marketing Marks 17th Year, Crediting Long-Term Client Relationships

Shoreline Digital Agency, founded in a Belmar bedroom in 2010, marks its 17th year in business and credits long-term client relationships for its growth.
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    • A baseball rubbed with Lena Blackburne Rubbing Mud, the New Jersey mud used on MLB baseballs

    MLB’s Secret Sauce Is a Storied Baseball Mud From New Jersey

    Shoreline Digital Marketing Marks 17th Year, Crediting Long-Term Client Relationships